(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
the friendly hope that something will succeed
a disposition to kindness and compassion;
"the victor's grace in treating the vanquished"
- Letters provide a means of promoting goodwill.
- She gave repeated assurances of your goodwill.
- This is a good time to create goodwill and trust between yourself and others.
- He attended the meeting as a goodwill messenger.
- We pursue a policy of goodwill in international relations.
- The goodwill is being sold together with the shop.
- Goodwill, however, is not an identifiable asset.
- We pay $50,000 for the store,plus $8,000 for goodwill.
- good will 亲善
Some pious men..spoke of him, not indeed with esteem, yet with goodwill.出自： Ld Macaulay
Every man of goodwill should devote all his powers to preserving the few good things remaining to us.出自： E. Waugh