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- Perreault, Jr. ed.Atlanta: Association for Consumer Research,pp.149-154. 中国文化大学生活应用科学研究所论文。
- The first step was consumer research, conducted with Coleman Planet. 第一步是消费者研究，进行了科尔曼的星球。
- So the Main Difference in Traditionaland Social Marketing Approaches is the Use of Consumer Research, Yes? 如此一来在传统社会营销方法上的主要区别是对消费者研究的用途?
- Consumer research is also essential to avoid generating negative responses such as guilt and anxiety. 避免引起负面反应譬如罪恶感和忧虑在消费者研究中是也很重要的。
- Brian Wansink of Cornell University in Ithaca in their report in the Journal of Consumer Research. 事实上，美国人民的肥胖程度反而更胜于往。
- Jacoby, J. &Kaplan, L. B. (1972). The components of perceived risk. Ann Arbour, MI: Association for Consumer Research. 黄仪蓁、李明聪（2005）。消费者社经背景与食品安全议题担心程度之相关研究。中华观光管理学会研讨会。台中。
- Banerjee, S., and Iyer E., ” Anatomy of Green Advertising “,Advance in Consumer Research, Vol. 20, p494-501, 1993. 杨国枢、文崇一、吴聪贤、李亦圆编，社会及行为科学研究法，东华书局，民国86年出版。
- Holbrook: use consumer research to understand consumption behavior without any intent of influencing it. 研究消费者由评估、获得、使用、到用尽某产品／服务的个人决策与实际行动过程 。
- Consumer research on food and nutrition knowledge reveals how health messages are not always interpreted in the way that was intended. 食物和营养知识的消费者研究披露了健康消息如何被诠释成不是原来想传达的意思。
- Park, C.W., Milberg, S., &Lawson, R. 1991.Evaluation of Brand Extensions: The Role of Product Feature.Journal of Consumer Research,18: 185-193. 吴珮钰，消费者对品牌延伸评价的决定性因素之探讨，私立长庚大学企业管理研究所硕士论文，民国90年。
- Kamakura, W. A., and Novak, T. P., "Value-System Segmmentation: Exploring theMeaning of LOV," Journal of Consumer Research, Vol. 19, June, 1992. 黄伟铭，网际网路上消费者特徵对购买高科技产品意愿影响之研究，大叶大学资讯管理研究所硕士论文，民87.
- These changes being made are all based on insights gained from IHG’s consumer research which was also the largest taken in the hospitality industry. 这些决定都是基于假日酒店的客户研究结果做出的，那也是酒店行业范围最广的一次调查。”
- Holt, D. B., "Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in Postmodernity," Journal of Consumer Research, Vol. 23, Mar.,1997. 洪德仁，恋恋北投温泉，台北：玉山社出版事业股份有限公司，民86.
- Journal of Consumer Research. 消费者研究杂志》刊载有关消费者行为的实践与理论研究论文，涉及心理学、市场学、社会学、经济学、人类学等领域。
- The British advertising agency Bartle Bogle Hegarty( BBH) and consumer research company Jigsaw International polled1,000 women between the ages of15 and35 in Beijing, Shanghai and Guangzhou for the" China Whispers" survey. 此项名为“中国悄悄话”的调查是由英国BBH广告公司和"基格索国际"顾客调查公司联合开展的，北京、海和广州共1000名年龄在15至35岁之间的女性参加了调查。
- Abstracts: Existential-phenomenology has its unique benefits in the consumer research field which positivism is the dominant paradigm, it can provide an empirically based and methodologically rigorous understanding of consumer phenomena. 近年来，国内学术界大力提倡在市场营销学研究中采用心理计量的实证主义方法，有关成果陆续发表于国内一流学术期刊（包括《心理学报》），并在数量上有明显增长趋势。
- Bolton, R. N. and Drew, J. H., A Multistage Model of Consumers' Assessments of Service Quality and Value, Journal of Consumer Research, 17(4), 1991, pp.375-84. 闵庭祥，顾客关系管理系统之价值模型建构，中央大学资管所博士论文，2001年。
- Sales of other consumer goods also rose. 其他消费品的销售量也增长了。
- Hopes to be awarded a stipend for further research. 希望能被给予进一步研究的费用。
- The research project was only a partial success. 那个研究课题只取得部分成功。
