Abstracts: Existential-phenomenology has its unique benefits in the consumer research field which positivism is the dominant paradigm, it can provide an empirically based and methodologically rigorous understanding of consumer phenomena.

• 近年来，国内学术界大力提倡在市场营销学研究中采用心理计量的实证主义方法，有关成果陆续发表于国内一流学术期刊（包括《心理学报》），并在数量上有明显增长趋势。