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- Transaction marketing is part of a larger idea called relationship marketing. 交易营销是更大的概念即关系营销的一部分。
- The market range of relationship market is very large, it consists of not only customer market, but also internal market, supplier market, intermediary market, referral market and influencer market. 商业银行实施关系营销的前提是从双方的角度进行关系价值测定,这样既有利于商业银行更好地理解关系营销所倡导的双赢理念,也有利于商业银行进行顾客区分,选择合理的关系营销层次。
- Analyzing the market’s environment and demand of SPORANOX Injection/Oral Solution by using Relationship Marketing Theory, SWOT and Porter’s the Five-Force Model. 采用市场细分和市场定位的理论对斯皮仁诺注射液与口服液进行市场细分和定位；
- Proved by practice and theory, it's necessary to direct bijouterie corporations in China with relationship marketing and resolve problems of bijouterie market. 理论和实践证明,用关系营销来指导中国珠宝首饰企业的工作实际,对解决目前中国珠宝首饰市场中存在的问题,有着非常重要的现实意义和战略意义。
- The Relationship Marketing of the customer market, is the effective channel to gain a nuclear competitive advantage by keeping the overgrown customers to every company. 实施顾客市场关系营销,是企业留住老顾客,获得核心竞争力的有效途径。
- Companies with dozens of all domestic airlines and international airlines to establish a good relationship marketing agency, with solid strength. 公司与所有国内航空公司及几十家国际航空公司建立了良好的销售代理关系，具有雄厚的实力。
- The tasks of Dating creating strong customer loyalty is called relationship marketing. 关系营销的任务就是建立这种强大的顾客忠诚度。
- Ogilvy is expected to take on above-the-line, relationship marketing and digital advertising for the logistics giant. 奥美将在亚太区域所有市场为该物流巨头指导线上宣传活动，关系营销和数字广告。
- About RMG Connect RMG Connect is the global strategic relationship marketing network of JWT. 关于RMG Connect RMG Connect为智威汤逊集团（JWT）的全球战略性市场关系网络。
- In particular, relationship marketing strategies are helpful to mitigate cardholders' intention to passively not repay. 有趣的是，关系行销策略应有助于抑制被动不偿付卡费之行为意图的产生。
- Relational Assets is the new viewpoint along with the development of relationship marketing theory and practice. 关系资产是近年来随着关系营销理论和实践的发展所出现的一种新观点。
- Relationship marketing requires that a company and each of its distributors build a long-term win-win relationship based on mutual trust. 关系营销中要求企业与分销商形成一种以信任和承诺为基础的,以共赢为目标的长期合作渠道关系。
- Marketing management : a relationship marketing perspective / Cranfield School of Management.-- Basingstoke, Hampshire : Macmillan, 2000. 品牌管理/埃里克.;乔基姆塞勒，中国人民大学出版社，2001。
- Because of the influence of culture background, intercultural implement tactic of relationship marketing must be diversely. 由于文化背景对于关系营销有着不可忽视的影响作用,因此,在不同文化背景下的实施策略也应该有所不同。
- Evert Gummesson, Making Relationship Marketing Operational[J]. International Journal of Service Industry Management, 1994(5). 驾驭顾客资产[M].;张平淡;译
- Sana, but in an interview with the media, said that 50% of these social networks and customer relationship marketing activities were to fail. 但萨纳在接受媒体采访时说，50%25的这些社交网络营销和客户关系活动将惨遭失败。
- She has pioneered a number of service innovations, including Grey Relationship Marketing (GRM) which is now a Harvard Case Study. 她坚持不懈的努力工作。她从不推卸责任，逃避困难。哪里需要她，她总是充满激情地全情投入。
- Newell, Frederick(1997), The New Rules of Marketing: how to use one-on-one relationship marketing to be the leader in your industry, Mc Graw-Hill, Inc. 苏明发及樊国良，1994，资讯科技运用与银行经营绩效关系之探讨，台北银行经济研究室。
- CRM -- Customer Relationship Market 顾客关系营销经理
