The market range of relationship market is very large, it consists of not only customer market, but also internal market, supplier market, intermediary market, referral market and influencer market.

• 商业银行实施关系营销的前提是从双方的角度进行关系价值测定,这样既有利于商业银行更好地理解关系营销所倡导的双赢理念,也有利于商业银行进行顾客区分,选择合理的关系营销层次。