您要查找的是不是:
- McGuire, T. W. and D. L. Weiss, "Logically Consistent Market Share Models II," Journal of Marketing Research [J], 1976, 13(3): 296-302. 李乃和、黄国强,《市场份额、品牌及其优化决策》,《上海管理科学》[J],2004年第6期。
- Darden, W. R. and Reynolds, F. D., "Backward Profiling of Male Innovators," Journal of Marketing Research, No.11, Feb. 1974. 王惠如,季节性效益区隔之研究-以太鲁阁国家公园为例,中兴大学园艺学研究所硕士论文,民81.
- Cardozo, R. N., An Experimental Study of Customer, Effort, Expectation and Satisfaction, Journal of Marketing Research, 2(3), 1965, pp.244-49. 简永在,顾客关系策略与顾客价值、满意度及行为意向关联性之研究,国立台北科技大学商业自动化与管理研究所硕士论文,2002年。
- Bettman, J. R.(1973) Perceived risk and its components:a model and empirical test. Journal of Marketing Research, 10(May), 184-190. 蔡清山(1978)。认知型式与广告诉求两者与阅读者理解广告的关系,国立政治大学新闻研究所硕士论文。
- Fornell,C.,and Larcker,D.F.(1981)."Structural Equation Models with Unobservable Variables and Measurement Error:Algebra and Statistics." Journal of Marketing Research,18:382-388. 陈正昌;程炳林;陈新丰;刘子建.;多变量分析方法:统计软件应用
- Kisielius and Sternthal,Brian, “Detecting and Explaining Vividness Effects in Attitudinal Judgments,” Journal of Marketing Research, Vol. 21, No. 1, February, 1984 ,pp. 54-64. 施淑芳,“资讯式广告效果研究:以阅听人之既存态度、广告讯息涉入度与讯息论点品质为探讨”,硕士论文,广告学研究所,国立政治大学,2000。
- BOULDING W, KALRA A, STAELIN R, et al. 1993. A dynamic process model of service quality: from expectation to behavioral intentions [ J ] . Journal of Marketing Research, 30:7-27. 陆娟,芦艳,娄迎春.;2006
- Journal of Marketing Research. 市场营销研究杂志》探讨市场营销及相关的社会心理学和行为科学领域的研究方法、趋势、经验等方面的问题。
- Dodds, William B., Monroe, Kent B and Grewal, Dhruv (1991), “Effects of Price, Brand, and Store Information on Buyers' Product Evaluations,” Journal of Marketing Research, 28: 307-319. 吴静宜,2000,购买过程中运用网际网路与实体商店之比较研究,硕士论文,国立成功大学。
- Journal of the Academy of Marketing Science. 市场学会志》该学会旨在通过将市场营销作为一种经济、伦理和社会力量加以研究和改进,以促进市场学的发展。本刊刊载相关的研究成果和书评。
- We struck oil only after years of market research. 我们花了好几年功夫去作市场研究以后才大发利市。
- Above 1 year of market research DP experence. 在市场研究公司从事数据处理工作一年或以上。
- Aaker, J。Dimensions of Brand Personality。Journal of Marketing Research , 1997, (34): 342-352。 金立印,基于品牌个性及品牌认同的品牌资产驱动模型研究[J],北京工商大学学报,2006。
- May, Federick E. (1969), “Using MCA to Segment New Car Markets”, Journal of Marketing Research, 7, 360-3 宋隆炫,1992,国产自用小轿车市场区隔、定位之研究,大叶大学,事业经营研究所硕士论文
- Develop and oversee the implementation of market research projects. 拟订并监督执行市场调研计划.
- Mahajan, V., E. Muller and F. M. Bass, New Product Diffusion Models in Marketing: A Review and Directions for Research, Journal of Marketing, Vol.54, 1990, pp.1-26. 孙中玺,具网路外部性产品之扩散模型研究,国立东华大学国际企业研究所硕士论文,2003年。
- He kept a journal of his wanderings across Asia. 他记自己漫游亚洲的日记。
- Wang wore two hats as chief of marketing research and assistant head of sales. 王先生身兼两职,是市场调查部主任,也是营销部副主任。
- He writes for a journal of popular science. 他为一家大众科学杂志撰稿。
- Father keeps a journal of his activities. 我父亲有记录每天活动的习惯。