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- Max Sutherland Why is the Product Placement Marketing so Fashionable? 为什么置入行销如此风靡?
- Perception and attitudes to Product Placement are diverse and complex. (大众)对于产品定位的理解和态度是复杂多变的。
- The idea raises interesting possibilities in terms of product placement. 这个想法引发了在产品植入方面的有趣的可能性。
- All revenue to the publisher comes from either sponsorship and product placement or advertising. 发行商的所有收入来自赞助和产品放置或广告。
- "Product placement used to be handshake deals," says Mark Owens, MD of Ketchum Entertainment Marketing. Ketchum娱乐营销的董事总经理马克欧文说,产品置入在过去只是友情交易。
- Definition: A planogram is a schematic drawings of fixtures that illustrate product placement. Also known as: POG, P-O-G, plan-o-gram 产品陈列示意图;
- Product placement marketing is the best form of advertisement when people subconsciously object to advertisement due to abuse of media advertising. 植入式营销是在媒体广告泛滥后,人们对广告下意识拒绝后的最好广告形式。
- She also handles corporate and consumer marketing programs, such as co-marketing and sponsorship programs with carriers and product placement partners. 她还处理公司及消费市场计划,比如运营商和产品定位合作伙伴的合作行销及赞助计划。
- Despite the strong commitment from many agencies to provide product placement abilities, the greatest challenge for PR firms might be the increasing scope of these deals. 尽管许多的代理公司都强力承诺提供产品置入能力,对于公关公司最大的挑战也许是交易范围的扩大。
- HBO, which gets a small percentage of sales, is allowing the show's logo to be stamped on the box and is mulling the possibility of a product placement deal. 因此市场商将面对的挑战就是要努力把手机广告变得和电视,网络广告一样广为人们接受。
- The scope of the report will include product placement, types of media used, and total expenditures for each medium and for various categories and subcategories of foods. 这份报告覆盖的范围将包括产品置入,使用的媒体类型,花在每种媒体上的总开支,以及食品的各种类别和子类别。
- Ever since Oprah Winfrey gave a new Pontiac to every member of her audience last year, the price tag of product placement efforts has been skyrocketing. 自从奥普拉温弗莉(OprahWinfrey)去年给她的每个现场观众一辆新的庞迪克(Pontiac)概念车[iii],产品置入的价格就一直飙升。
- Still, one of the most talked-about niches of the product placement industry is the growing number of companies looking for ways to quantify the results. 产品置入行业被经常谈到的利基之一,是寻找量化结果的公司数量的增长。
- "If it's done right, it should be pari of an overall strategy," says Michael Kassan, head of Media Link, which has helped with product placement deals for clients like Microsoft and American Express. 媒介链接公司的管理者MichealKassan说,“如果正确使用的话,产品置入应该是整体战略的一部分。”该公司曾经帮助微软和美国运通等客户完成了产品置入交易。
- Finally, product placements are one means for overcoming the all-to-common problem of advertising avoidance via zipping, zapping and muting. 终于, 产品安置是你意味为克服给退避做广告的所有对共同的问题通过用拉锁拉上, 摧毁和减弱的声音。
- Analyses the circumstance of linking up digging in Malan coal mine and analyses developing conception of entire production placement in Malan coal mine,puts forward valued suggestion for developing of Malan coal mine. 分析了马兰矿采掘衔接现状,以及马兰矿整体生产布局发展构想,为马兰矿可持续发展提出了宝贵建议。
- In fact, those more complicated placements have spawned their own vernacular, and calling them simple product placements is something of an insult. 事实上,这些复杂的置入已经在这个激烈竞争的舞台上打下了自己的烙印,叫他们简单产品置入在某种意义上是一种侮辱。
- Highlighting the rise in demand for such metrics, a plethora of new research companies has sprung up in the past year with methods for placing a value on product placements. 看到了对效果评估的需求增长,太多的新的研究公司在近几年涌现,并提出了产品置入价值评估的方法。
- The new product became a goldmine for the company. 该项新产品成了该公司的聚宝盆。
- I can't say I'm at all pleased by your product. 我不能说对你们的产品满意。