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- The author tried to discuss strategies on product line, brand position, brand experiencing, which lays foundation for making use of integrated marketing theory on sedan brand. 笔者试图从产品线策略、品牌定位区隔、品牌体验等四个维度讨论目前国内轿车市场上,各轿车品牌带有规律性及个性化的品牌推广策略,并在此基础上探讨轿车品牌的整合营销策略。
- Integrated marketing communication is systematic theory, this theory combined systematic theory with marketing theory integate resourse which belong to enterprise or not to in order to improve share of market. 摘要整合营销传播是以系统论为基本思想,这种营销观念将系统论与营销理论进行很好的融合,整合企业内部、外部的资源,达到提高市场市场份额的目的。
- Guide Luxury Goods Marketing with Integrated Marketing Theory 运用整合营销理论指导奢侈品营销
- Marketing: Marketing theory, sales management. 市场学:市场学理论、营销管理。
- integrated marketing theory 整合营销
- On Integrated Marketing for Quick Marketing Response System--Marketing Theories and Methods in Post-industrial Era 快速营销反应系统下的整合营销研究--兼论后工业时代的营销理论与方法
- How much do you know about integrated marketing communications? 你对整合营销传播的了解有多少?
- Integrated Marketing is an important area in MIE (Modern Industry Engineering). 集成化管理是现代工业工程的一个重要领域。
- Efficient market theory ,EMT, is also called efficient market hypothesis ,EMH. 有效市场理论有三种不同的表现形式,即弱势有效市场、半强势有效市场和强势有效市场。
- An intelligent trader looks for holes in the efficient market theory. 聪明的交易者寻找有效市场理论的漏洞。
- Our services include: exhibition & conference, IDG global solutions, and integrated marketing service. 我们的服务包括:展览及会议、IDG全球解决方案、整合市场营销服务。
- In classical Capital Market Theory (CMT), Efficient Market Hypothesis (EMH) is the headstone of CMT at all times. 在经典资本市场理论(CMT)中,有效市场假说(EMH)一直是资本市场理论的基石。
- Our Services: Expo &Conference, IDG Global Solutions, Integrated Marketing Service. 我们的服务:展览和会议、IDG全球解决方案、整合市场营销服务。
- Commercial bank marketing (CBM) is the combining of marketing theory and commercial bank management theory. 商业银行市场营销理论是市场营销原理与商业银行经营管理理论相结合的产物。
- Our Services: Expo&Conference, IDG Global Solutions, Integrated Marketing Service. 我们的服务:展览和会议、IDG全球解决方案、整合市场营销服务。
- Marketing modes of Expo are closely related with the development of marketing theory. 世博会营销模式的发展同市场营销理论的发展紧密相关 ,本文以此入手分析了世界博览会在以往各个时期的营销模式。
- The fifth part narrates specifically the measures to realize the structure of the integrated marketing strategies. 第五部分进一步阐述了具体实现第四部分的整合营销体系的措施。
- Corporate with CCTV, planned and executed integrated marketing program of “ Dream China” for Newman Ltd. 联合中央电视台,为纽曼客户策划并执行了“梦想中国电视大赛”地方整合营销推广。
- Strategic marketing theory (STP) is the process of market segmentation, market targeting and market positioning. 根据市场细分理论,对车用润滑油的汽油机油市场进行细分,确定目标市场;
- Relational Assets is the new viewpoint along with the development of relationship marketing theory and practice. 关系资产是近年来随着关系营销理论和实践的发展所出现的一种新观点。