In the airline industry, so-called no frills airlines emerged with their low-cost business model and strongly competed with traditional flag carriers. 在航空領域,那些不擺臭架子的公司以低成本的商業模式對守舊公司造成了衝擊。
This was to impress on visitors that shareholders'and customers'money was spent on essentials, not frills. 這是要給來訪者造成一個印象,就是股東和顧客的錢都花在點子上,而不是花在虛飾上面。