Using our example of a jar of eucalyptus honey we could say one of its features is its distinctive taste and the benefit to the customer is that it will give him or her a totally new taste sensation, as well as being a healthier alternative to sugar.

• 还是用桉树蜂蜜这个例子，它的一个特点就是口味特别，优点就是给消费者一个全新的味觉享受，并且比糖更利于人体的健康。