This paper compares Changsha Jingwanzi Furniture Mart with IKEA Shanghai Store from several aspects to persuade local enterprises to make human-oriented emporium to come out top in the industry.

• 本文通过比较国内某家具城和宜家上海商场总结出家具销售企业应引起重视的几个方面,并在此基础上倡导企业将“以人为本”的理念应用到销售的各个环节。