This article uses a new way containing quantitative analysis and qualitative analysis on the basis of former assessment method for the value of client relationship to calculate and manage the value of client relationship more accurately than before.

• 本文在总结以往各种评价客户关系价值的方法与理论的基础上，提出一种定量与定性相结合的客户关系价值综合评价指标体系，试图更加准确地测算出客户关系的价值，并在此基础上对企业的客户关系价值进行管理。