The thesis has analyzed present status and problems of DaBa Group and pointed out that planning a scientific advertising program as soon as possible is a way to solve the problems.

• 本文对大霸公司手机产品的现状及遇到的问题进行了分析, 认为科学的广告策略是大霸公司尽快树立起迪比特自我品牌，走出困境的途径。