The paper researches about the market environment and the management actuality in SAAC firstly, then analyzes the factors of advantaged and disadvantaged for actualizing satisfaction management.

• 在对SAAC所处的市场环境和管理现状进行调查研究的基础上，分析了SAAC实施顾客满意管理的有利因素和制约因素，为顾客满意管理的实施提供了改进方向。