The article introduces the social background of launching Art Nouveau at the end of 19th century and in early 20th century, and analyses the influence of Industrial Art Campaign and various aesthetic ideas on promoting Art Nouveau.

• 记叙19世纪末20世纪初,发起新艺术运动的社会背景,工艺美术运动和各种美学思潮等业内影响而促使新艺术运动的产生,对以上因素逐一分析。