So he proposed goals to Hai Hang Hotel Group as formalization, standardization and internationalization, and the group has to adhere to thebrand management in order to its rapid development.

• 海南岛旅游开发的初期，酒店的发展速度远远超过了客源的增长，供过于求的市场导致酒店行业的销价竞争愈演愈烈；