Levi Strauss, which pioneered the idea in 1994 with its Original Spin jeans for women, measured customers in its stores and sent their details electronically to its factory.

• 李维-斯特劳斯，在1994年首先将大规模定制的思想用在其原版女士女仔裤上，他在电力为顾客良好尺寸，并将这些尺寸通过电脑发送到制造工厂。