In this paper,through the investigation and analysis to advertising speciality students of Wuhan University of Science and Engineer,the problem and reforming advice to advertising speciality education of later university are put forward.

• 文章通过对武汉科技学院广告学专业学生的调查分析,总结了后发院校广告学专业教育存在的问题,提出了改进后发院校广告学专业教育的建议。