In order for luxury goods makers to crack the market and maintain a hold on finicky consumers, they have to convince people to pay far more for something ? a pair of shoes, a bottle of wine, or a watch ? than they need to.

• 为了打开市场庄家奢侈品保持挑剔的消费者手中；他们要说服人们付出更大一些的一双鞋子；一瓶酒；或手表比他们需要.