In exercises, the workshop delegates agreed that double-dipping was the way to go for incentive plans, that is, sales reps should get an incentive for selling each single media, plus the cross-media campaign.

• 而在实际操作中，会议上有代表认为双重佣金是一个好的激励计划，也就是说，销售代表从卖出的每个单个媒体中提成，再加上跨媒体运动的提成。