Given that many wealthy Chinese only earned their riches in the previous decade or so, consumers there are eager to show their peers that they have ascended to a higher class, Ms.Telford said.

• 特尔福德说，在中国，由于很多富人的财富都是在之前10年左右的时间里挣得的，这里的消费者很希望向身边的人显示他们已经上升到了一个更高的阶层。