At first the paper analyzes the conception of service brand and the strongpoint; finally the competitive strategies of telecom service brand are discussed in four points.

• 论文先分析了电信服务品牌的概念和其品牌实施的必要性及其优点,最后重点从四个方面探讨了电信运营企业实施电信服务品牌竞争的策略和步骤。