As a kind of English for specific purpose (ESP), English for advertising differs from English for general purpose (EGP), which finds expression in the use of words, the structure of sentences and the device of rhetoric.

• 广告英语是一种专门用途英语 (ESP) ,它与普通英语 (EGP)有着较大差别 ,主要体现在词语的选用、句子的构造和修辞的手段方面。