Although it is prosperous but it means that will be keen competition on the web.We will introduce what is personalization, and how will it apply to the web-base bookstore.

• 虽然一片欣欣向荣，但是也意味著竞争激烈，厂商如何在这种环境下获利，就成为一大挑战，本文将介绍什麽是个人化技术，以及它将如何应用到网路书店。