Abstract: The author wants to emphasize that choosing an excellent brand name is the most important thing for an enterprise by the analysis of Wahaha, TCL, Founder, Haier, Hisense, Heart King, etc.

• 摘要：本文通过对我国几个著名品牌如娃哈哈、TCL、方正、海尔、海信、红桃K等的分析，试图强调一点：选择品牌名称至关重要。