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- Transaction marketing is part of a larger idea called relationship marketing. 交易营销是更大的概念即关系营销的一部分。
- Companies with dozens of all domestic airlines and international airlines to establish a good relationship marketing agency, with solid strength. 公司与所有国内航空公司及几十家国际航空公司建立了良好的销售代理关系,具有雄厚的实力。
- The tasks of Dating creating strong customer loyalty is called relationship marketing. 关系营销的任务就是建立这种强大的顾客忠诚度。
- Ogilvy is expected to take on above-the-line, relationship marketing and digital advertising for the logistics giant. 奥美将在亚太区域所有市场为该物流巨头指导线上宣传活动,关系营销和数字广告。
- About RMG Connect RMG Connect is the global strategic relationship marketing network of JWT. 关于RMG Connect RMG Connect为智威汤逊集团(JWT)的全球战略性市场关系网络。
- In particular, relationship marketing strategies are helpful to mitigate cardholders' intention to passively not repay. 有趣的是,关系行销策略应有助于抑制被动不偿付卡费之行为意图的产生。
- Relational Assets is the new viewpoint along with the development of relationship marketing theory and practice. 关系资产是近年来随着关系营销理论和实践的发展所出现的一种新观点。
- Relationship marketing requires that a company and each of its distributors build a long-term win-win relationship based on mutual trust. 关系营销中要求企业与分销商形成一种以信任和承诺为基础的,以共赢为目标的长期合作渠道关系。
- Marketing management : a relationship marketing perspective / Cranfield School of Management.-- Basingstoke, Hampshire : Macmillan, 2000. 品牌管理/埃里克.;乔基姆塞勒,中国人民大学出版社,2001。
- Because of the influence of culture background, intercultural implement tactic of relationship marketing must be diversely. 由于文化背景对于关系营销有着不可忽视的影响作用,因此,在不同文化背景下的实施策略也应该有所不同。
- Evert Gummesson, Making Relationship Marketing Operational[J]. International Journal of Service Industry Management, 1994(5). 驾驭顾客资产[M].;张平淡;译
- Sana, but in an interview with the media, said that 50% of these social networks and customer relationship marketing activities were to fail. 但萨纳在接受媒体采访时说,50%25的这些社交网络营销和客户关系活动将惨遭失败。
- She has pioneered a number of service innovations, including Grey Relationship Marketing (GRM) which is now a Harvard Case Study. 她坚持不懈的努力工作。她从不推卸责任,逃避困难。哪里需要她,她总是充满激情地全情投入。
- Newell, Frederick(1997), The New Rules of Marketing: how to use one-on-one relationship marketing to be the leader in your industry, Mc Graw-Hill, Inc. 苏明发及樊国良,1994,资讯科技运用与银行经营绩效关系之探讨,台北银行经济研究室。
- Maneuverability and importance of relationship marketing in bijouterie industry is explained by a case of AB bijouterie company and Jinxing company. 文章通过对AB珠宝首饰公司和河南洛阳金鑫珠宝首饰有限公司的案例分析,说明关系营销在我国珠宝首饰行业中的可操作性及重要性。
- One enterprise customer relationship is essential to external relations is the lifeblood of business, relationship marketing is the basic means. 其中顾客关系是企业至关重要的外部关系,是企业的生命线,是关系营销的基本手段。
- In relationship marketing, psychologies are important factors to influence the establishment and maintenance of relations. 在关系营销下,心理因素是影响关系建立和维持的重要因素。
- The study of creating and achieving customer satisfaction in industrial distribution channel through the conceptualizations of relationship marketing and service profit chain. 探讨市场导向对顾客关系管理实践之影响-以大型观光旅馆为例。
- Boundary spanners are interaction of relationship marketing between firms, so the relationship among boundary spanners has great influence on inter-organizational relationship. 摘要边界管理人员是企业间关系营销的界面,不同企业的边界管理人员之间的人际关系和人际信任对企业间关系的发展具有重要影响。