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- irrational perceived risk 非理性认知风险
- There ought to be less anxiety over the perceived risk of getting cancer than exists in the public mind today. 人们对所察觉到的患癌症的危险性的忧虑应当比目前存在于公众心目中的忧虑要少。
- This study examines the effect of WAP usage to the consumer's perceived risk and purchase intention of m-commerce. 摘要本研究之主要研究问题是检验消费者使用行动WAP之频率高低对其知觉行动商务风险及购买意愿是否有显著差异。
- One important precondition is the perceived risk, as seen by the Federal Open Market Committee FOMC of the US Federal Reserve, of inflation. 美国加息的其中一个重要先决条件,是美国联邦储备局辖下联邦公开市场委员会对通胀的预期。
- Bettman, J. R.（1973） Perceived risk and its components：a model and empirical test. Journal of Marketing Research, 10（May）, 184-190. 蔡清山（1978）。认知型式与广告诉求两者与阅读者理解广告的关系，国立政治大学新闻研究所硕士论文。
- According to the product categories, the retails can take different strategies to reduce consumers’ perceived risk, causing consumers’ buying. 超市零售商在开发自有品牌时可以针对不同类别产品采用不同的策略来降低顾客感知风险，促进产品购买。
- The findings suggest that cultural values are antecedents to perceived risk, perceived self-efficacy, and subjective norm. 后者通过调查分析发现文化价值是风险感知程度、自我感知效力和客观标准的前提；
- David Shairp of JPMorgan Asset Management says that lower stockmarket volatility is reducing the perceived risk of investing in equities, relative to bonds. JP摩根资产管理部的DavidShairp认为股市波动的减弱也降低了股权投资想退与投资债券的可感风险。
- The paper argues that channel choice in securities trading is determined by: service quality, price, time (effort) costs, convenience, perceived risk and valence of experience. 认为，证券交易中的渠道选择取决于下列因素：服务质量，价格，时间／精力成本，便利性，感知风险，体验价值。
- One viewpoint consider consumer will choose product with maximal perceived value (Zeithaml, 1988), and another viewpoint consider consumer will choose product with maximal perceived value least perceived risk (Bauer, 1960). 在购买意愿的研究领域里，出现了两种不同的观点：以Zeithaml(1988)为代表的学者认为消费者在做购买决策时，会选择感知价值最大的方案；
- The results shows: the consumers" perceived risk can divide into six facets: the function risk, the value risk, the time risk ,the habitual risk, the social risk and the service risk. 研究结果显示：消费者关于高新技术产品的知觉风险可分为六个构面，分别为功能风险、价值风险、时间风险、习惯性风险、社会风险和服务风险；
- Fourthly, the sensitivity of perceived risk of buyers will positively affect TTP’s profit in long time, and the actual market risk will negatively affect TTP’s profit in long time. 其四，第三方的长期盈利状况受到消费者预期风险敏感度的正面影响和市场实际风险的负面影响。
- Travel is involved in the visitors' subjective cognition on risk attributes and the fuzziness on perceived risk judgment, so the visitors feel uncertainty in purchasing travel products. 摘要由于观光旅游涉及游客对于风险属性主观的心理认知，以及知觉风险判断上的模糊性，使游客在购买旅游产品时产生不确定性。
- In today's environment, this equation appears different, with the perceived risks often outweighing the potential rewards. 在今天的环境中，随着潜在的风险超出了回报，这一等式似乎不同。
- She was prey to irrational fears. 她遭受著无端恐惧的折磨。
- The state or quality of being irrational. 不理智不理智的状态或性质
- An irrational idea, expression, or act. 不合理的事物非理性的想法，表达法，或行为
- His action are so irrational that I think he must be off his chump. 他的行为毫无理智，我认为他一定是疯了。
- An abnormal or irrational fear of light. 恐光症，光恐怖对光线不正常或不合情理的畏惧
- Animals are irrational creatures. 野兽是没有理性的动物。
