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- hotel brand equity 饭店品牌资产
- Is Brand Equity an Instructional Tool? 品牌资本是一个有用的指导工具吗?
- Aaker, D. A., 1991, Managing Brand Equity, Free Press, New York. 品牌行销法则如何打造强势品牌,沈云骢、汤宗勋译,东华,台北。
- Pullman is a new hotel brand with new attitude to travel. 铂尔曼是诠释全新态度旅行的新酒店品牌。
- Expect hotel brand identity, what other need we know as a sales person? 除了品牌一致,作为销售人员我们还需要了解什么?
- Mathematical Approach to Brand Equity Valuation Brand equity has been spoken about for years now. 近几年来,用数学方法评估品牌资产已为人们所熟悉。
- Every company has its own way of measuring brand equity, leading to different models being introduced. 每个公司针对品牌资产的评估都有自己的方法,从而建立不同的分析模型。
- The mathematical models for valuating brand equity are constructed around brand loyalty. 评估品牌资产的数学模型是围绕忠诚度建立起来的。
- Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable By: Sriram, S. 动态市场中以品牌资产为居间变量的最佳广告与促销预算。
- Today, many firms use consumer or expert surveys to measure and monitor brand equity. 现在许多公司通过调查消费者或者专家来测量和监控品牌资产。
- Account Service : Ensure that the creative strategy is consistent with the brand equity, effective and impactful. 客户服务部: 我们擅长为客户"量身订做"别具创意的推广策略,满足客户的多样需求;
- While positive WOM increases sales and helps raise brand equity, negative buzz is usually harmful to business. 积极的WOM增加销量,帮助提升品牌资产值,而消极的废话通常对商务是有害的。
- In other cases, the extensions are unsuccessful and can dilute the original brand equity. 另外的情形,品牌延伸不成功并会冲淡原有的品牌资产。
- Aaker, D.A. ,”Management Brand Equity” , Journal of Business Strategy, 1992, pp.131-145. 品牌经营:如何创造品牌资产,朝阳堂文化,1995。
- Question: Expect hotel brand identity, what other need we know as a sales person? 除了品牌一致,作为销售人员我们还需要了解什么?
- You build brand equity and long-term customer relationships by delivering on the promises made during the first impression. 通过在第一印象中许下的承诺,来建立品牌资产和长期的客户关系。
- Launched in Paris, Pullman a new hotel brand for ACCOR, the international French Hotel Group. 雅高,来自法国的一家国际化酒店管理集团;铂尔曼,发起于巴黎,雅高旗下的新酒店品牌。
- Sofitel is the luxury hotel brand of Accor group.Brand already exists in more than 50 countries. 索菲特是雅高集团的奢华酒店品牌,品牌已经分布于50多个国家。
- However, in spite of the two models explained above, it is important to note that there is no fixed recipe or scorecard to measure brand equity. 然而,除了以上两种模型,值得注意的是对于品牌资产的评估还没有固定的处方或记分格式。
- Nanyuan E-Home Chain Hotel is the first budget hotel brand in Zhejiang Province. 南苑e家连锁酒店是浙江省第一家经济型商务酒店品牌。