Because of the homology of creative and content industries, rivalry has entered an era where investment is based on eyeballs and attention. 与创意产业与内容产业相对应，当代世界进入了一个眼球经济与注意力经济的时代。
However, China's underdeveloped content production industry hinders development of its TV sector, and the emergence of digital TV increases the urgency to boost content production. 但是，中国由于落后的内容制造产业阻碍了其在电视部门的发展，而数字电视的出现也加剧了内容产业发展的急迫性。
