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- Chinese corporate brands have been developing for about 30 years.Presently they encounter a fastigium of brand crisis and the crisis has been a commonly frequent occurrence. 摘要中国企业品牌经过近30年的发展,目前已进入品牌危机的高发期,品牌危机常态化。
- corporate brand crisis 企业品牌危机
- Creating a strong corporate brand with global recognition is a common concern. 创造一个得到国际认可的强有力的品牌是许多公司非常关注的事情。
- But an increasing number of companies are discovering just how much value there is in a strong corporate brand. 不过,愈来愈多的公司正意识到在一个强大的公司品牌里所蕴含的巨大价值。
- To prevent or avoid the attack of brand crisis, the enterprise should add forewarning function, and finally establish brand forewarning management system. 为有效的防范和避免品牌危机的打击,企业应该对现有品牌管理模式进行重构,增加危机预警的职能,构建具有品牌危机预警预控功能的新型品牌管理体系。
- First of all,it analyzes its present brand crisis as well as the problem that existing,according to which the strategy aiming at relieves the brand crisis are proposed. 以本土碳酸饮料行业为例,首先分析饮料行业品牌危机的现状及存在的问题,然后针对存在的问题提出解除品牌危机的途径。
- A strong corporate brand lets customers know what they can expect of the whole range of products that a company produces. 一个极负声望的品牌使消费者了解到他们能从这家公司生产的全部产品项目中得到什么。
- A strong corporate brand also helps a company defend itself against outside assault. 一 个 颇 具 实 力 的 公 司 品 牌 还 可 以 帮 助 一 家 公 司 抵 御 外 部 的 进 攻 。
- Managing your corporate brand is just as important for recruiting as it is for marketing. 好好的管理你的公司品牌,对招募来说与行销上是一样地重要。
- With more and more fierce market competition, corporate brand is faced with various challenges. 随着越来越激烈的市场竞争,企业品牌面临着各方面的考验。
- Bender Design specializes in corporate brand image design, corporate image recognition. 班德设计专长企业品牌形象设计、企业形象识别。
- Corporate brand "Kellett God" has received good reputation in the market, good reputation. 公司企业品牌“奇力神”已经在市场上获得良好口碑,信誉卓著。
- McDonald's promotes and supports these differences of interpretation,breathing life into its corporate brand around the world. 麦当劳这个品牌促进并鼓励这些不同的诠释,在世界范围内将生命力注入这一品牌。
- They can create beautiful and appropriate surfaces for the interface which establish a mood or connection to a corporate brand. 这些设计师能够为界面创造出漂亮而恰当的外表,并将其与公司品牌建立起联系或者形成一种氛围。
- Moving into the 21st Century, under the leadership and support of NWS Holdings, Urban has re-defined its corporate brand proposition. 踏入21世纪,透过新创建集团的推动,富城的企业品牌形象重新定位。
- His strength in a crisis is an ace in the hole. 临危不惧是他的看家本领。
- The mission of KingWay Culture is to carry forward Chinese etiquette and culture, promote modern etiquette and upgrade corporate brand name and image. 金蔚文化旨在弘扬中华礼仪文化、推广现代礼仪、提升企业品牌形象。
- Just as with corporate brands, your personal brand is your promise of value. 就好像公司的商标,你个人的商标就是你承诺的价值。
- On Commercial Banks Brand Crisis Management 商业银行品牌危机管理策略
- The development of enterprises needs to upgrade corporate brand, which depends on the function of displacement of corporate brand. 摘要企业的发展需要在企业品牌上实现升级,这就需要借助企业品牌位移的作用。