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- The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name. 品牌延伸策略背后的理念在于,顾客因为已经熟悉某种品牌名称而接受新产品。
- Brand Extension Strategy Pattern 品牌延伸策略类型
- brand extension strategy 品牌延伸策略
- brand extension strategies 品牌延伸策略
- By using fuzzy mathematics approach, brand extension can be appraised quantitatively. 基于此,引入模糊数学方法,并对品牌延伸效果进行量化评价。
- And the coordination of various departments with Sprite brand extension is expected to reach sales goals. 以及协调各部门配合雪碧品牌的推广以达到预期的销售目标。
- SOTO Faso from the establishment of brand extension has been recommended by the professional media and unanimously endorsed by the majority of users. SOTO索拓品牌从成立至今,得到了专业媒体的推荐与广大用户的一致肯定。
- When overfull queue is inexistence at the on-ramp and correlative phase of signal control intersection,green extension strategy is adopted. 入口匝道无超长排队而衔接交叉口关联相位存在超长排队时,采用衔接交叉口关联相位延长控制策略;
- This is a coastal company Rainbow Meishu, wind and wife twice, to Lishui Monte brand extension series again, the new company is coastal villa lifestyle upgrade again! 这是沿海公司继彩虹美墅、风和俪墅后,对丽水华庭品牌系列的再度延续,更是沿海公司对新的别墅生活方式的再度提升!
- Haier, Robust, Wahaha, the United States and Canada net, backgammon and so on through the rapid development of brand extension has become the industry leader. 海尔、乐百氏、娃哈哈、美加净、步步高等都通过品牌延伸迅猛发展,成为同业翘楚。
- Tneory of Brand's Essential Value in Strategy of Brand Extension 品牌延伸策略中的品牌核心价值中心论
- Furthermore, appropriate brand extensions can enhance the core brand. 此外,得当的品牌延伸可以增强核心品牌。
- The good domain is a solid branded extension of business enterprise and increase in value! 好域名是企业固有品牌的延伸和增值!
- The Effects of Brand Equity on Brand Extension 品牌权益对品牌延伸的影响行为研究
- principle of extension strategy generation 可拓策略生成原理
- Park, C.W., Milberg, S., &Lawson, R. 1991.Evaluation of Brand Extensions: The Role of Product Feature.Journal of Consumer Research,18: 185-193. 吴珮钰,消费者对品牌延伸评价的决定性因素之探讨,私立长庚大学企业管理研究所硕士论文,民国90年。
- The Mechanism of the Parent Brand Effect in Brand Extension 品牌延伸中母品牌的作用机制
- The Cognitive Mechanism of the "Dilution Effect" in Brand Extension 品牌扩展中"稀释效应"的消费者认知机制分析
- The Relations between the Brand Positioning and Brand Extension 论品牌定位与品牌延伸的关系
- THE RISK OF BRAND EXTENSION AND PRECAUTIONS AGAINST IT 品牌延伸的风险及其防范