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- brand relationship quality 品牌关系质量
- This research is mainly to probe into the influence on the relationship quality and brand loyalty after consumers using the mobile value-added services and the perceived quality. 本研究主要在探讨消费者使用电信业者的行动加值服务情形及对品质认知而使其产生关系品质与品牌忠诚度的影响。
- III. Usage situation and perceived quality will probably not have a positive impact on brand loyalty and relationship quality cause by the consumers' different live style. 三、行动加值服务的使用情形与品质认知不会因为不同生活型态的消费者而对品牌忠诚度及关系品质产生正向的影响。
- Brand relationship has the following literary composition surfaces: Functional benefits exchange, affective benefits exchange, self- concept connecting, commitment, intimacy, partner quality. 品牌关系具有如下构面:功能性利益交换、感性利益交换、自我概念连结、承诺、亲密性、伙伴品质。
- In order to solve this problem, the perspective of brand relationship was generated to explain the development process of brand loyalty. 为了解决这样的问题,有学者后来提出品牌关系的观点试图以质性的方法去理解品牌忠诚度产生过程。
- The study found that, for men, better sleep was linked to more positive ratings of relationship quality the next day. 该研究发现:对于男人来说,较好的睡眠可以使他们在第二天为夫妻关系做出更加积极的评级;
- The relationship quality is measured by trust, interdependency, commitment, and conflict. 而关系品质构面则包括信任、相依度、承诺与冲突;
- This is where the Brand Relationship Model helps brand managers to predict consumer behaviour to a certain extent, which could either hamper or leverage the brand's equity. 品牌关系模型帮助品牌经理从某种程度上预测消费者行为,但这也会阻碍或反作用于品牌资产。
- The perception of franchisor s relationship quality has positive impact towards the perception of franchisor s satisfactoin. 加盟总部与加盟者的关系品质,会正向影响加盟者对加盟总部的满意度。
- While this research suggests cohabitation in itself can result in lousier marriages, the initial reasons for moving in together could impact the relationship quality. 尽管研究指出同居本身会导致劣质婚姻,但是搬来同住的最初原因可能影响情侣关系的质量。
- All the suppositions can be further confirmed by researching into the relationship between service quality, corporate image, relationship quality, and customer loyalty. 而影响顾客忠诚的因素有许多,本研究主要探讨服务品质、企业形象与关系品质对顾客忠诚的影响。
- Crosby,L.A.K.R.Evans,and D.Cowles(1990),” Relationship Quality in Services Selling:An Interpersonal Influence Perspective”,Journal of Marketing,Vol 54(July),pp68-81. 卢坤利(2000),台湾地区企业采用顾客关系管理系统之影响,国立台湾大学商学研究所硕士论文。
- Relationship quality is a very important content in relationship smarketing theory,but the evaluation in relationship quality is to establish the relation,important link of managing relation. 关系质量是关系营销理论中一个很重要的内容,而对关系质量的评估则是建立关系,对关系进行管理的重要环节。
- The perception of franchisor s tranaction quality and relationship quality has better positive impact than leadership effectiveness towards the perception of franchisor s satisfaction. 加盟总部对加盟者之满意度,以交易品质与关系品质两者之效果较佳。
- the renewing of brand relationship 品牌关系再续
- Now pay attention its brand please. 现在请注意它的商标。
- She's gone over to a milder brand of cigarettes. 她已改吸另一牌子味道较淡的香烟。
- Own brand goods are often cheaper. 有本店商标的货物往往比较便宜。
- What brand of vegetable oil are you using? 你正在用的植物油是什么牌子?
- A trademark used for a brand of petroleum jelly. 凡士林用来作为石油脂的商标