When the FIFA executives had absorbed the potential value of the television rights they realised the power this torrent of money would deliver. 等國際足聯的執委們完全弄明白電視轉播權的潛在價值后，他們意識到這筆山洪海嘯般的錢財有多麼巨大的力量。
Samaranch is credited with building the games into a multibillion-dollar industry, largely based on lucrative TV rights deals and the fierce competition among cities to land them. 薩馬蘭奇的成就在於把這項賽事變成了獲利數十億美元的事業，這主要是依靠豐厚的電視轉播權交易以及為能承辦比賽而產生的城市間的激烈的競爭。
