Doug Medina, senior director of enterprise marketing at Huges, said ISS was chosen because it had a program to take the company through all the requirements. 麥道的高級主管企業營銷在預科階段說，國際空間站被選中，是因為它有一個計劃，採取公司通過所有要求。
Experts say prolonging the quality guarantee period is helpful to attract buyers and enhance brand reputation, which is also a long-term investment in marketing. 業內專家認為，利用超長質保期吸引消費者購車，能夠提升汽車企業的品牌口碑，這是企業營銷的一種長期投資。
