and is also the subdivision and extending of the marketing theory in the field of highway passenger transport, and make sure the theory of construing the marketing system.

• 接着对高速公路客运企业的市场营销组织体系问题进行了创新研究,提出了高速公路客运企业建立和完善营销组织体系的操作形式,并明确了设立营销组织机构应遵循的原则。