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- advertising or advertising language research 广告（语）研究
- advertising language research 广告语研究
- Gender differences and sexism also exist in advertising language. 性别差异和性别歧视现象也体现在广告语言中。
- Advertising language is a means for the addresser to attract the addressee. 广告语是广告商用来吸引广大用户的一种手段。
- It should be usable as a basis for further language research. 它应当可以用来作为更进一步语言研究的一个基础。
- Advertising language is one of the most important ingredients of advertising. 摘要广告语言是广告的一个最重要组成部分之一。
- Why Is It So Difficult to Make Innovations in Foreign Language Research? 为什么外语研究创新这么难?
- Seliger, H. W, and Shohamy, E. 1989. Second Language Research Methods. OUP. 刘润清;1999;外语教学中的科研方法.;北京:外语教学与研究出版社
- Most advertising language has the same remarkable feature, and that is persuasiveness. 大多的广告语都有一个显著的特点，那就是它具有说服性。
- Breading speaking, advertising language refers to all the measures and methods employed in the ads. 广义的广告语言是指广告中所使用的一切手段与方法。
- The third part analyzes the pun in advertising language in the light of the speech act theory. 在第三部分则根据言语行为理论，对应为广告中的双关进行了分析。
- The advertising dissemination shows its art on the followings:First,advertising language should be correct,compendious and to the point. 广告传播的艺术性主要体现在:一是广告用语要“言出达意”、“言简意赅”、“言不虚发”;二是广告传播方式要独树一帜,既要善于攻心,又要突出“销售要点”;
- This article discusses the translation strategies and skills of advertising language in terms of its creativity, instigation and attractiveness. 摘要本文结合广告语言词汇创新性、鼓动性和诱惑性等特点，论述广告英语的翻译策略及技巧。
- As a language for special purpose, advertising language has its unique stylistic features and aesthetic characteristics in vocabulary, syntax and rhetoric devices. 作为一种特殊的专门用途语言，广告语在词汇、句法、修辞各个方面都有着自己独特的文体特点和美学特征。
- What is followed by is the literature review of some relevant researches on metaphor, puns, pragmatic vagueness and implicatures in advertising language. 首先，介绍了该理论框架的主要内容，解释了重要术语的内涵；
- Just because of this, people will have a much deeper and longer inpression of the advertising language with puns, and this is a phenomenon to the seller. 正是基于这一点，使得人们对于使用了双关的广告语留下了更深刻，更长久的印象，这对于商家的商品促销无意是个好现象。
- The clearest, most accurate definitions, based on the largest language research programme in the world. 这是最清晰最准确的解释,是基于世界上最大的语言研究计划的。
- The people should build up the communicational fields for China and Western culture in so as to accelerate the economic exchange by using advertising language. 在英汉广告语言的实际应用中，人们应以语言为媒介，很好地搭建起中西文化交流的平台，以促进中西的跨文化经济交往。
- So far the study on advertising language has been approached from five main perspectives: stylistic, semiotic, discoursal, sociolinguistic, and pragmatic. 由于广告的普遍性,广告语言已经引起了很多语言学者的关注,以至于被认为是一种语言变体。
- Herbert W. Seliger，Second Language Research Methods，[M] Oxford University Press 1989. 黄晓英：西安电子科技大学人文学院。
