- This study manipulates metaphor and advertiser credibility in an experiment, and observes Attitude toward the Ad (Aad), Attitude toward the Brand (AB) and recommendation intention.
- The silly ending robs the plot of any credibility.
- The persuasiveness of metaphor ads varies with advertiser credibility; metaphors used by high credible advertiser produce more favorable Aad and AB than low credible one.
- A story that strained our credibility.
- The advertising campaign is still in preparation.
- This radio station does not carry any advertising.