- First began from the grammar and the specialusage two aspects to the advertisement English characteristic to carryon the detailed analysis and the research.
- In advertisement English rhetorical apply, have its decorous language art value not only, and have super- the commodity sales promotion of common is practical value.
- To achieve these, advertisement English has to rely heavily on its rhetorical charms through the use of figures of speech in the three aspects of language use, namely, phonetics, vocabulary, and syntax.
- It is demonstrated that the B2B website is one instance of the promotional genres and it has a lot in common with advertisement English and "netspeak" in the aspect of lexico-grammatical features.
- These rhetorical methods attribute to the realization of evocative function in advertising English.