Yet advertising wares during commercial breaks in programmes with an erotic theme can be tricky: the minds of viewers tend to be preoccupied with what they have just seen and the advertisement is ignored.

• 然而电视剧目之间带有性暗示的插播广告不见得有效：因为观众的思维仍然沉滞在所看的剧情中，对广告视而不见。