With the rapid development of the new technology, the new medias appear one by one, such as the internet and digital TV, especially the TIVO, which can make consumers filter all advertisements.

• 随着新技术突飞猛进的发展，网络、数字电视等新媒介不断地涌现，尤其是Tivo电视录像技术的发展使得消费者可以过滤掉所有的广告，传统直白式广告的传播效果日渐式微。