With the rapid development of market economy and the assimilation of aviation products , the focus on price and service competition among airlines is gradually shifting to customer competition.

• 随着市场经济的快速发展，航空产品同质化的趋势越来越明显，航空公司从价格、服务间的竞争逐渐转向对客户的竞争，常旅客计划因此应运而生。