With the increasing of health conscious,more and more people begin to recognize the importance of autotherapy,which promotes the rapid development of OTC market.

• 我国进入老龄化社会,随着人民群众健康意识的提高,自我保健意识也日益增强,自我药疗的认识率正在逐步提高,推动了OTC药物市场迅速的发展。