With the increasing demand in society for marketing personnel , pe op le in the 21th century attach great importance to the acquisition of marketing k nowledge , so as to master advanced marketing theories and techniques for the ap plication in practice .

• 进入21世纪,整个社会对市场营销人才的需求越来越旺盛,使人们越来越重视有关市场营销知识的学习,从而掌握先进的营销理念和营销技巧,去指导实践,提高实践的水平。