With sponsors branding their products with Olympic logos, consumers may lose favor with the companies if they cannot successfully defer the negative sentiment associated with the event.

 
  • 当赞助商将奥运的标志贴在他们的商品上;消费者可能会不喜欢他们公司;如果他们不能成功地避免随著整个事件而来的负面情绪.
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