With many classic English advertisements, this paper discusses how contrast, personification, simile, repetition, pun, exaggeration, parody and rhyme are used in advertising English.

• 本文着重分析了对比、拟人、比喻、反复、双关、夸张、仿拟、押韵这八种常用修辞手法在广告英语中的实际运用，并用经典范例加以说明。