While children may be enthralled by the life-size Gundam, with a price tag of 350,000 yen (NT$100,000), the target audience is 20- to 40-year-old men, toymaker Bandai said.

• 玩具商万代公司表示，孩童可能会为真人大小的钢弹著迷，钢弹标价三十五万日圆（约新台币十万元），锁定二十到四十岁的男性族群。