When signaled, heavy viewers (those who consistently watch more than four hours a day) tended to report on their ESM sheets that they enjoy TV less than light viewers did (less than two hours a day).

• ESM表格上的分数显示，当我们呼叫时，严重的电视迷（每天看电视的时间通常超过四小时以上）从看电视获得的乐趣还不如轻微的电视迷（每天看电视的时间通常在两小时以下）。