Using pun may make a trademark poetic and aesthetic, which can often give the secularized commercial propaganda some freshness, some romance, some implication and some gentleness.

• 运用一语双关可以使商标产生诗意美感,这种诗意美感往往能给世俗浓郁的商业宣传注入一股清新、一些浪漫、一种含蓄和一点温柔。