Unlike television viewers, mobile phone users are unaccustomed to commercial interruptions. To reach them, agencies will have to develop content so engaging that mobile phone users will it seek out.

• 与电视观众不同，移动电话用户不习惯商业广告的打扰。为了向他们投放广告，广告公司必须开发非常有吸引力的内容，以吸引移动电话用户。