Under the new market situation, enterprises need a new production mode: it can realize customization in mass production (including low cost and short time of supplying products), however, mass customization is the production mode as above stated.

• 在这种新的市场环境中，企业需要一种新的生产模式：能够以大规模生产的效益(包括低成本和短交货期)进行定制产品的生产，而大规模定制正是这样一种生产模式。